The exercise was to design a booklet for a bio vegetable company with given content, colors and some pictures. I wanted it to be a fresh design with much of white space but also colorful and friendly. I created the all-over pattern for the cover which repeats in the middle of the booklet as the background for the calendar. I also prefered to use white boxes so that special content can stand out. I wanted to make the concept of vegetables which are brought to the customers home visuell so I created some little sketches to show the process. Additional I created new icons for the food ingredients and put them in a dashed bubble to show easily what the dish is made of.